Based in Milwaukee, Wisconsin, founders Mary Pellettieri and Noah Swanson have drawn upon their collective experiences, to start a company that will change the way people think about- and enjoy- mixers.
Our founders were originally interested in making an herb beer. In 2014, while researching the world of bitter inducing herbs- outside of hops, the complex variety of herbs used in Amaro, Vermouth, and bitter wines from Europe, they stumbled upon the origins of soft drinks, when a ‘tonic’ was a bitter botanical drink made by pharmacists for health and vigor. This led to the creation of our American Craft Mixers; Indian Tonic (the IPA of all tonics) Bitter Lemon, and Ginger Beer.
©2019 Project Pitch It. All Rights Reserved.