Project Pitch It

Weekly Local Entrepreneur TV Showcase

The one place in Wisconsin where ...
Entrepreneurship + Education + Entertainment = Inspiration!

Airing Saturdays at 10:35 p.m. in Milwaukee and southeastern Wisconsin on WISN-TV 12

Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level.  In each episode three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at a total of $30,000, which include:

Stritch Pitch Award: Includes up to 3 courses at Cardinal Stritch University, access to innovation space and faculty and staff mentoring for one year.

Project Pitch It Award: $10,000 cash

Get Unstuck Award: $5,000 plus one year of business coaching and strategy deployment.

Engage. Learn. Enjoy! Watch Project Pitch It!


Select a mogul to learn more about them.

The Project Pitch It moguls are self-made business people who are dedicated to helping other Wisconsin entrepreneurs achieve their business dreams. All moguls are self-made success stories! All moguls never gave up, had goals, value education, and took risks. All moguls are inspirational!

Project Pitch It airing now!
Show features student entrepreneurs in fourth season

Project Pitch It, the television show presented by Cardinal Stritch University, will return for a fourth season in 2020. Season 4 premiered Saturday, February 8, at 10:35 p.m. on WISN-TV 12 in Milwaukee and will showcase 27 Wisconsin entrepreneurs over nine episodes.

BONUS EPISODES OF PROJECT PITCH IT! WISN-TV 12 will air bonus episodes of Project Pitch It beginning Saturday, March 28, at 6:30 PM. Check out our Twitter feed to see which Wisconsin entrepreneurs will be featured in these re-broadcasts of Season 5 episodes. 
The program’s executive producers, Bev Greenberg and Dean Maytag, created a special focus on middle and high school entrepreneurs this season. Student entrepreneurs and teams of entrepreneurs from these schools will be featured during the season: Barack Obama High School, Milwaukee; Brookfield Academy; Catholic Memorial High School, Waukesha; East High School and Roosevelt Elementary School, Wauwatosa; Kettle Moraine High School; LaFollette High School, Madison; Notre Dame Middle Schools, Milwaukee; Steffen Middle School, Mequon; and University School of Milwaukee.
Each week entrepreneurs pitch their businesses/products to business moguls Dr. Debbie Allen, Peggy Ann, David Gruber and Jerry Jendusa. Every entrepreneur receives one of three awards, with the total value of the weekly awards worth more than $30,000. The Stritch Pitch Award includes up to three courses at Stritch, access to innovation space and faculty and staff mentoring for one year.
The March 28 episode features student entrepreneurs from Catholic Memorial High School, Waukesha; East High School and Roosevelt Middle School, Wauwatosa; and LaFollette High School, Madison.

These entrepreneurs participated in Season 4:

Project Pitch It airs in every television market in the state and has more than 80,000 weekly viewers. In addition to WISN-TV 12, the statewide network includes:

  • WSAW/WZAW-TV 7 (Wausau)
  • WBAY-TV 2 (Green Bay)
  • WKBT-TV 8 (La Crosse)
  • WKOW-TV 27 (Madison)



Have a really cool idea.


Pull out your cellphone and shoot a short video of you telling us why your idea is so cool.


Upload your video to YouTube and send us the link.

Send Video Link


Start thinking about how you’ll be spending that $10,000 Grand Prize.


  • Cardinal Stritch University

    Cardinal Stritch University offers more than 60 undergraduate and graduate degree programs that help students develop new skills, gain career-related experience, and build professional networks.Students, families, and employers know Stritch as an excellent choice for studying the arts, business, education, leadership, liberal arts, nursing, and the sciences. With more than 38,000 alumni, our graduates are known for their roles at nonprofits, schools, small companies, health care organizations, corporations, and entrepreneurial ventures. Through education, academic support, mentoring, and career opportunities, we help students find their mission in life.


  • DNA Network, LLC

    Debbie Allen launched the startup of a successful business specialized in coaching, educating, and honing the skills of executive leaders of small businesses in areas of Leadership, Human Resources, and Organizational/Infrastructural Development to enable them to make a positive impact and/or add value.
  • David Gruber

    David Gruber of Gruber Law Offices, LLC. leads a group of 120 employees that are passionate about what they do. They pride ourselves on being understanding and compassionate, and for fighting fiercely for clients’ rights. In addition, they have long been community advocates supporting multiple organizations and causes in Wisconsin. David believes that change can start with one person and everyone can make a difference.
  • Stuck

    Our passion is to help businesses grow by sharing lessons we have learned along the way. We offer business advisory services and coaching to help you grow. Jerry Jendusa co-founded STUCK Inc. to revolutionize the business advisory and investment world. STUCK touches many aspects of business, including planning/strategy, coaching, advisory board support, investing and giving back to the local community.


  • WISN 12

    WISN 12, the ABC station in Milwaukee, is owned by Hearst Television Inc, a wholly-owned subsidiary of Hearst Corporation. WISN 12 has been awarded Station of the Year by the Wisconsin Broadcasters Association for four consecutive years.
  • BizTimes is the place to find the latest business news in southeastern Wisconsin. Convenient and timely daily and weekly e-newsletters are delivered to your inbox to ensure that you’re always up to date. BizTimes events bring readers face-to-face with local, regional and national industry leaders. From our flagship BizExpo to our Nonprofit Excellence Awards, BizTimes presents and sponsors over 20 of the region’s most relevant and well-attended events each year.


  • Steinhafels

    Our status as a market leader can be directly attributed to or efforts to recruit and retain a quality workforce. Our team is dedicated to making furniture shopping a relaxing and enjoyable experience. Let us help you create the home of your dreams!
  • Propellor

    Propeller is a creative marketing agency in Milwaukee. We are a team of artists, strategists and communicators, who have a passion for ideas. You can see that in our execution and the results we get.
  • My People Creative

    We work closely with our clients to develop and deliver your creative goals. We provide innovative solutions to accommodate you at every step and deliver the product you imagined… from concept, to final delivery. We offer creative solutions no matter how large or small your project.

    The Wisconsin Women's Business Initiative Corporation (WWBIC) has provided quality business and financial education coupled with access to fair capital and financial products for 30 years. WWBIC’s impact is seen through the many entrepreneurs, business owners and individual whom we assist. Our work and support put your business dreams to work.
  • Commons

    The Commons is an opportunity for motivated and talented students in Wisconsin to get firmly planted in the region’s growing innovation economy. It's a chance to apply skills on real-world projects, build professional networks and connect with the community. We run a variety of programming throughout the year and work with students of any school, any year and any degree.
  • Skills Pipeline

    Skills Pipeline is an innovative technology talent acquisition company. Simplifying the hiring process for contract and permanent employees and connecting top technology talent to amazing career opportunities in Wisconsin.

  • gener8tor

    gener8tor is a nationally ranked accelerator that invests in high-growth startups. Three times a year we invest $100K in each of five startups who receive a concierge experience during our 12-week program. gener8tor supports the growth of these startups through our network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists.
  • Startup Milwaukee

    Startup Milwaukee provides entrepreneurs with access to mentorship, capital, talent and a community of like-minded entrepreneurs. We work with digital companies with scalable business models. Our vision is to make Southeast Wisconsin among the best places to launch and grow a high-growth company.

  • Young Enterprising Society

    Young Enterprising Society’s mission is to be an international epicenter for financially, politically and socially progressive individuals. Serving as a hub, YES mobilizes people, information, resources and capital for the greater good of its members and society at large.

  • BizStarts

    For ten years, BizStarts has helped hundreds of entrepreneurs. From small stores to scalable start-ups, we provide the tools and resources that clear the path to success. We also provide an opportunity for smart, successful business leaders, volunteers, and mentors to help our community. By sharing their knowledge, providing their services, and contributing their time and donations, we can all help build a brighter future for business in Milwaukee.