The one place in Wisconsin where ...
Entrepreneurship + Education + Entertainment
= Inspiration!

Airing Saturdays at 10:35 p.m. and Sundays at 11:30 a.m.
in Milwaukee and southeastern Wisconsin on WISN-TV 12

Engage. Learn. Enjoy! Watch Project Pitch It! Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level. In each episode three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at a total of $30,000, which include:

Project Pitch It $10,000 Cash Award – that will will help our entrepreneur soar to the next level

The Jendusa Lubar Entrepreneurship Center Award
Offers workshops, programming and support services including investment guidance and mentoring from UW-Milwaukee’s Lubar Entrepreneurship Center Plus $5000

AmFam Award
NEW This YEAR,The American Family Insurance Award will include – pairing our entrepreneur with an American Family Leader to support their advancement in all aspects of business including Marketing , IT, HR and Finance.

$1500 Cash award and a mentorship with American Family Insurance
$1500 Cash award and a mentorship with American Family Insurance
$1500 Cash award and a mentorship with American Family Insurance


Thanks to UW-Milwaukee’s Lubar Entrepreneurship Center from Project Pitchit Co-Executive Producers Bev Greenberg and Dean Maytag.


Thanks to American Family Insurance

Meet the 2021 Moguls

Project Pitch It Co-Executive Producers, Bev Greenberg, and Dean Maytag extend a heartfelt thanks to our Moguls, whose commitment and support help make Project Pitchit a reality. The Project Pitch It moguls have their own self-made inspirational success stories to share. Each never gave up, had goals, valued education, and took risks. All are dedicated to helping other Wisconsin entrepreneurs achieve their business dreams. 


Pitch your idea
to be on
Project Pitch It!

  1. Have a really cool idea
  2. Pull our your cell phone and shoot a short video of you telling us why your idea is so cool.
  3. Upload your video to You Tube and send us the link.
  4. Start thinking about how you’ll be spending that $10,000 GRAND PRIZE.

Season 5 Project Pitch It is airing SOON!
Starts March 20. Don't miss it. Save the Date!

Project Pitch It, the television show presented by the UW-Milwaukee’s Lubar Entrepreneurship Center, will return for a fifth season in 2021. Each week entrepreneurs pitch their businesses/products to business moguls Joanne Sabir, Peg Ann, David Gruber and Jerry Jendusa. Every entrepreneur receives one of three awards, with the total value of the weekly awards worth more than $30,000. 

Project Pitch It airs in every television market in the state and has more than 80,000 weekly viewers. In addition to WISN-TV 12, the statewide network includes: WSAW/WZAW-TV 7 (Wausau) | WBAY-TV 2 (Green Bay) | WKBT-TV 8 (La Crosse) | WKOW-TV 27 (Madison)


Scroll to Top