EXTENDED! But don’t wait. The deadline for pitch submissions is fast approaching.


Calling all Entrepreneurs!
Got a Big idea?

Project Pitch It Wants You!
Hurry. Entries are due by
Sept. 30th.

Learn More

Hey, Students
Ages 13-18!
Got a Big idea?

Project Pitch It Wants You!
Hurry. Entries are due by
Sept. 30th.

Learn More

Coming Soon - Season 7

The one place in Wisconsin where ...
Entrepreneurship + Education + Entertainment
= Inspiration!

Engage. Learn. Enjoy! Watch Project Pitch It! Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level. In each episode, three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at more than $40,000. Awards include:

The Peg Ann & David Gruber Project Pitch It $10,000 Cash Award – that will help our entrepreneur soar to the next level

The Jendusa/University of Wisconsin, Milwaukee Lubar Entrepreneurship Center Award
Offers workshops, programming, and support services including investment guidance and mentoring from Jerry Jendusa and UW-Milwaukee’s Lubar Entrepreneurship Center Plus $5000

AmFam/We Energies Award
NEW THIS SEASON – The American Family Insurance/We Energies Award will include – $1,500 plus the mentoring of an entrepreneur with a We Energies leader to support their advancement in all aspects of their business including Marketing, IT, HR, and Finance.


Thanks to UW-Milwaukee’s Lubar Entrepreneurship Center from
Project Pitch It Executive Producer/Creator, Bev Greenberg.


Jerry Jendusa, Joanne Sabir, Gale Klappa, David Gruber, Peg Ann, Jason Ruck and John Grant Photography

2022 Project PitchIt Moguls ready and waiting for season 6

Meet the Moguls

Project Pitch It Executive Producer/Creator, Bev Greenberg, extends heartfelt thanks to the Moguls, whose commitment and support help make Project Pitch It a reality. The Project Pitch It moguls have their own self-made inspirational success stories to share. Each never gave up, had goals, valued education, and took risks. All are dedicated to helping other Wisconsin entrepreneurs achieve their business dreams. 

Jerry Jendusa

Host of Project Pitch It, and Executive Producer, Jerry is the former co-founder and CEO of EMTEQ, a globally recognized Aerospace electronics manufacturer. Upon its sale, Jerry co-founded Stuck Breakthrough Strategies to create a systematic approach to entrepreneurial growth.  He is also a partner of Make-A-Wish and Children’s Hospital of Wisconsin. As the author of the book “Get Unstuck” and his many contributions, Jerry was a judge for the Ernst & Young “Entrepreneur of the Year” in 2019, 2020, and 2021.

JoAnne Sabir

JoAnne, is co-founder of
The Sherman Phoenix, an entrepreneurial hub that offers space for small businesses. JoAnne works for American Family Insurance to revitalize neighborhoods focused on inclusion, diversity, and equity throughout the community.

project pitch it mogul gale klappa

Gale Klappa

Gale Klappa joins Project Pitch It as a Mogul in Season 6. He is the Executive Chairman – WEC Energy Group and a Director of Associated Banc-Corp and Badger Meter Inc. Gale also is co-chair of the Milwaukee 7 and on the Executive Committee of the Metropolitan Milwaukee Association of Commerce. He previously served as chief executive officer of WEC Energy Group — parent of We Energies.

David Gruber

David is the founder and CEO of Gruber Law Offices, an award-winning personal injury law firm. David has grown Gruber Law Offices from a one lawyer firm to now around 120 team members. David’s success has allowed him to make significant contributions to many businesses and organizations in communities throughout Wisconsin. “One Call…That’s All!”

Peg Ann

Executive Producer Peg Ann is the former owner/CEO of Empire Level Manufacturing and Life Moves. She is a community leader, creating connections by breaking barriers. Peg supports dozens of local organizations. She is especially involved at Kradwell School and the Make A Wish Foundation.


Project Pitch It airs in every television market in the state and has more than 80,000 weekly viewers.
The statewide network includes:
WSAW/WZAW-TV 7 (Wausau) | WBAY-TV 2 (Green Bay) | WKBT-TV 8 (La Crosse) | WKOW-TV 27 (Madison)

Pitch your idea
to be on
Project Pitch It!

  1. Have a really cool idea
  2. Pull out your cell phone and shoot a short video of you telling us why your idea is so cool.
  3. Upload your video to You Tube and send us the link.
  4. Start thinking about how you’ll be spending that $10,000 GRAND PRIZE.

Season 7 is Coming Soon Don't miss it!

Project Pitch It, the television show presented by the UW-Milwaukee’s Lubar Entrepreneurship Center, is returning for a seventh season in the fall. Watch as entrepreneurs pitch their businesses/products to business moguls Jerry Jendusa, Joanne Sabir, Gale Klappa, David Gruber, and Peg Ann each week. Every entrepreneur receives one of three awards, with the total value of the weekly awards worth more than $40,000.


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