Season 7 Has Arrived!

The one place in Wisconsin where ...
Entrepreneurship + Education + Entertainment
= Inspiration!

Engage. Learn. Enjoy! Watch Project Pitch It! Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level. In each episode, three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at more than $40,000. Awards include:

The Project Pitch It Award
The Peg Ann and David Gruber $10,000 Project Pitch It Award is meant to assist you in getting to your next level toward success. 

The Jerry Jendusa/UWM Lubar Entrepreneurship Center Award
The Jerry Jendusa/UWM Lubar Entrepreneurship Center Award will provide you with mentoring from BreakthruU and the Lubar Entrepreneurship Center to help you untap your potential and address your business needs. In addition, this award includes $5000 in cash.

We Energies /DNA Award
WE Energies and DNA are pleased to award $1500 in cash to help you work toward achieving your goals. In addition, We Energies and DNA will provide at least one session of mentoring in the area of marketing from a company leader.


Thanks to UW-Milwaukee’s Lubar Entrepreneurship Center from
Project Pitch It Executive Producer/Creator, Bev Greenberg.

Meet the Moguls

Project Pitch It Executive Producer/Creator, Bev Greenberg, extends heartfelt thanks to the Moguls, whose commitment and support help make Project Pitch It a reality. The Project Pitch It moguls have their own self-made inspirational success stories to share. Each never gave up, had goals, valued education, and took risks. All are dedicated to helping other Wisconsin entrepreneurs untap their human potential and achieve their business dreams. Photo: John Grant Photography


Jerry Jendusa

Host of Project Pitch It, and Executive Producer, Jerry started Breakthru Strategies to follow his passion for helping individuals and teams untap their full potential through his involvement in business advising, entrepreneurial endeavors, and giving back to the community. He does this by telling the story of how he grew his company, EMTEQ, from a basement start-up to an international 100M business. In addition, he shares the lessons he learned along that journey. During his time there, Jerry encountered many trials and tribulations, which led to the creation and formulation of the Single-Page Plan and the inspiration for his book, Get Unstuck. He lives to help other entrepreneurs and individuals to “breakthrough” and follow their dreams. He is an active member of the entrepreneurship and mental and behavioral health advocacy community.
Jerry is a co-chair of Scale Up Milwaukee, an advisory member for the UWM Lubar Center for Entrepreneurship’s Entrepreneurship in Residence Program, and a judge for the Ernst & Young “Entrepreneur of the Year” for three consecutive years. In addition, Jerry helps kids and families untap their fullest potential through his involvement with the Make-A-Wish Wisconsin, the Pat Connaughton Foundation, and acting as a board member for Children’s Hospital of Wisconsin’s Mental and Behavioral Health group.


Gale Klappa

Gale Klappa joins Project Pitch It as a Mogul in Season 6. He is the Executive Chairman – WEC Energy Group and a Director of Associated Banc-Corp and Badger Meter Inc. Gale also is co-chair of the Milwaukee 7 and on the Executive Committee of the Metropolitan Milwaukee Association of Commerce. He previously served as chief executive officer of WEC Energy Group — parent of We Energies.


David Gruber

David is the founder and CEO of Gruber Law Offices, an award-winning personal injury law firm. David has grown Gruber Law Offices from a one lawyer firm to now around 120 team members. David’s success has allowed him to make significant contributions to many businesses and organizations in communities throughout Wisconsin. “One Call…That’s All!”


Peg Ann

Executive Producer Peg Ann is the former owner/CEO of Empire Level Manufacturing and Life Moves. She is a community leader, creating connections by breaking barriers. Peg supports dozens of local organizations. She is especially involved at Kradwell School and the Make A Wish Foundation.

Guest Moguls for Season 7


Dr. Deborah Allen

Deborah served as a mogul in Seasons 2, 3, and 4 and returns as a Mogul in Season 7. Dr. Deborah N. Allen (aka Dr. DNA) is an accomplished entrepreneur and forward-thinking business executive. Allen has over 30 years of experience driving business sales and increasing revenue. Dr. Allen honed her skills in service quality, organizational process improvement, and change management at a public utility company serving alongside C-suite executives. As former President of Nevada Corporation, DBA McDonald’s, Dr. Allen owned 10 McDonald’s Restaurants, with 700 employees and $15 million in annual sales. As an experienced entrepreneur and service quality expert, Dr. Allen is committed to mentoring current and future entrepreneurs through her organization, DNA Network LLC.


Jamie Andrzejewski

Jamie Andrzejewski is the founder and owner of Nourish Natural Products — an award-winning, Milwaukee-based wellness brand of products for the body, mind, and home. She was a Project Pitch It Season 5 participant and is back as a guest mogul for Season 7. Jamie is a highly-respected leader in the women-owned small business community. She is known for her commitment to social impact and mentorship. Jamie is dedicated to helping others rise.


Project Pitch It airs in every television market in the state and has more than 80,000 weekly viewers.
The statewide network includes:

WSAW/WZAW-TV 7 (Wausau) | WBAY-TV 2 (Green Bay) | WKBT-TV 8 (La Crosse) | WKOW-TV 27 (Madison)

Pitch your idea
to be on
Project Pitch It!

  1. Have a really cool idea
  2. Pull out your cell phone and shoot a short video of you telling us why your idea is so cool.
  3. Upload your video to You Tube and send us the link.
  4. Start thinking about how you’ll be spending that $10,000 GRAND PRIZE.

Season 7 is Coming Soon Don't miss it!

Project Pitch It, the television show presented by UW-Milwaukee’s Lubar Entrepreneurship Center, is returning for a seventh season in the fall. Watch as entrepreneurs pitch their businesses/products to business moguls Jerry Jendusa, Gale Klappa, David Gruber, and Peg Ann each week. Every entrepreneur receives one of three awards, with the total value of the weekly awards worth more than $40,000.


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